Listening to what people say about your brand, your competitors and your industry is generally seen as good business sense. Increasingly, these conversations are happening online, millions of them across hundreds and thousands of different sites and media platforms, including news sites, forums, blogs, social networks, microblogging sites, video & image sites, and other constantly evolving forms of publishing and expression.
This gives you an unprecedented opportunity to generate insights into the real value and positioning of your brand. Repskan system offers a full suite of products, which allow you to monitor, analyse and engage in millions of conversations happening online every day.
Monitor the custom-built database of relevant sources to:
- Measure customer satisfaction: People are often brutally honest when posting online, which you can use to discover what your customers really think about you. Now, you can track their sentiment in real time, instead of relying on periodical market reports,
- Stay up to date on the state of your industry and competitors.
Analyse and export the data collected by the system to:
- Measure reach and effectiveness of your campaigns,
- Determine the best ways and entry points for seeding your content,
- Understand your media landscape and decide where to focus your attention,
- Identify sources, which are most influential in your sector,
- Collate customer suggestions to adjust your marketing messages and product development,
Engage with your customers and other people talking about your and your competitors’ brands to:
- Build your presence online and actively manage your reputation,
- Prevent and mitigate negative coverage,
- Discover indirect customer complaints and deal with them
promptly and proactively to potentially turn dissatisfied customers into
brand ambassadors,
- Promote your products and generate new leads from answering questions online,
- Support your online communities.
Clearly, monitoring the entire public web can be a daunting task. We aim to simplify it for you by building each Repskan system around your brand and tweaking it continuously so that you only have the most relevant mentions to deal with. Request a demo to find out more about the way we work.