DiveReport.com is a start-up and while primarily using the system to identify key influencers and measure marketing techniques they also wished to monitor and analyse all SCUBA related discussion and share it with their customers and users.
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DOW Chemicals rocketed up the rankings this week but for all the wrong reasons. Adidas has picked up strong positive mention over the past week with a range of subject matters.
There has been a warm reception of the news that Adidas have extended their sponsorship deal with the British Olympic Association beyond London 2012 until Rio 2016 and also for the launch of an exclusive edition of trainers to raise funds for British athletes.
There has also been strongly positive mention regarding the Olympic Volunteer uniforms which will be manufactured by Adidas partly due to the fact that the uniforms are to be made from recycled fabric but also just because volunteers are excited to receive them; all boding well for Adidas in the run up to the Olympics. …
In our weekly analysis of the Olympic brand's online buzz Coca-Cola has seen itself regain the higher ground this week thanks to well received announcements that they plan to recycle all the plastic bottles from the London 2012 Olympic and Paralympic games.
They estimate that they will recycle 80 million plastic bottles during the course of the Games as part of their pledge to help deliver world’s most sustainable games.
This news was picked up by various influential news papers and environmental sources and spread through social media gaining a strong interest in people interested in environmental or sustainability issues and accounted for approximately 27% of all …
Dive Report is a newly launched social network where divers and diving enthusiasts can upload their dive reports, read the write-ups from other divers, and find out more about dive sites all around the world. The ever growing information database promises to help choosing best locations to visit in a given time or to see a particular animal.
Building online presence and loyal following is crucial especially in the initial stages of such business. Repskan helps Dive Report identify discussion forums, blogs and social media where divers talk about their issues, and engage with them. System's workflow tools make it easy to identify the influencers, keep track of the conversations and responses, and analyse the effectiveness of their efforts. …
ENS Ltd is a PR and crisis management agency based in London. Known and respected for its world-class connections and impressive track record, particularly in sport, ENS is all about ensuring its clients enjoy outstanding, quantifiable results.
To this end, ENS use Repskan in managing their clients' online reputation and engaging with people talking about the brands. They also use insights generated by the system to produce media overview reports for the relevant industries, outlining key issues to their clients. …
McDonalds enjoys a steady volume of Olympic mention regardless of any specific campaigns or activities targeting online media.
Despite supporting the Olympics for a number of years there is often a degree of cynicism around a McDonald’s, one of the world’s most prolific fast food companies, sponsoring an event which, in part, aims to promote health and fitness.
Inspired Gaming Group is the world's leading provider of server-based gaming. They operate in 22 countries and manage over 50,000 terminals worldwide.
The number and diversity of their markets makes it difficult for Inspired to track the relevant developments in each and every one of them. Repskan has helped the company gain insight into their competitors' activity, identify the influencers in each of the existing and potential markets and plan their strategy. …
Quintessentially, the luxury lifestyle group, is a private members' club with a 24-hour global concierge service with offices in almost every major destination and thousands of suppliers worldwide.
Quintessentially is very interested in what is being said about the Group, each individual business and their partner brands online. Listening and engaging in conversations about luxury products and events helps them find out more about their customers' needs and build rapport with them. Repskan helps them to build up their social media presence and analyse the effectiveness of campaigns each of their businesses is running.…
Tailor Made London is an innovative company that uses the latest body scanning technology to create perfectly fitting clothing. Since a lot of their business is based online, they needed a solution to listen to their customers and engage with them effectively.
Repskan helps them to identify places where they are being talked about or where potential customers ask clothing-related questions, thereby allowing Tailor Made to answer them and build their authority in the industry. …
Venture Capital and Private Equity funds need to be on top of any developments concerning their portfolio companies and the markets, in which they operate. Next Wave Partners is a pan-European, growth capital private equity fund based in London.
They needed a simple solution that would enable them to keep track of any developments concerning their portfolio companies and their industries. Next Wave started using Google Alerts, but quickly realised that it was difficult to identify general industry trends and perform any kind of meaningful analysis on the mentions.
“It didn’t take long for Repskan to get up to speed with our markets. They really understood our requirements. We know how powerful the system is, but all we really wanted was to get a timely snapshot of the situation for each of our portfolio companies, and be able to drill-down if we saw something of interest. However, we liked it so much that we shared access with our portfolio companies and some of them bought the whole product suite for full usability.” - Jonathan Brod, Managing Partner …
As part of our continued analysis of Olympic partner and sponsor brands for City A.M. this week we have provided a basic analysis of Samsung for Olympic mention over the last week.
Continued interest in Samsung and Visa’s mobile payments combined with fresh announcements have helped to lift interest in a story that had gained some attention earlier in the year regarding the announcement of the launch of their exclusive and ‘iconic’ Olympic smart phone.
This has provided them with wide spread coverage, generally led from technology blogs or topical sites, but spreading to …
City A.M. is London's first free daily business newspaper. They cover financial and business news as well as sport and contemporary lifestyle. The free daily newspaper is read by over 350,000 professionals throughout the City, Canary Wharf and other areas of high business concentration.
We are very excited to partner with City A.M. on the Olympic Media Buzz London 2012 study. The analysis will be included in every Monday edition of the newspaper, and will be based on the level of interest the brands generate through their involvement with the upcoming Olympics. It will be interesting to see, which media types are used the most, which stories create most buzz and how people are responding.
We've set up a system to track the mentions of each of the key sponsor brands across the entire public web, including news sites, forums, blogs and social media, specifically in relation to London 2012 Olympics. Our technology and account management team make sure the data is relevant and clean, determine the sentiment and source type of the mentions and track the conversations as they develop in real time. We then hand over our insights to our friends at City A.M. to work their editorial magic.
If you'd like to find out more, please do not hesitate to contact us or ENS, our PR agents. …
Facebook Commerce is, we suspect, going to be a serious growth area over the next five years; the ability to integrate ecommerce with social networks will enable brands to build better relations with customers and take better advantage of social recommendation.
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As of 30th June 2010 there were almost 2 billion internet users, which represents about 29% of the global population. Individuals have more influence over what appears on the internet now, than ever before. Social platforms like Facebook and Twitter allow individuals to share their thoughts, upload photo albums, create groups promoting opinions and topics and much more. Your average keyboard-warrior can use Twitter or other websites to blog about whatever it is that interests them. Undoubtedly, the development of the internet has created new means by which we can communicate with each other and access information.
If you were to think of words that, if mentioned in relation to your brand, regardless of context, would be a cause for concern you would be thinking of words that Repskan's High Risk Keyword Alerts can be used to track and send automatic instant alerts to you and your team.
3. Bribe
Many companies will have used a Twitter feed system to pick up brand mentions and respond to them if necessary and, in the main, this is a good and highly accessible starting point for Social Media Management. The next question you should ask is how much of your brand's content is Twitter based, how influential it is, and how it is being managed?
As an example we compared Google Blog Search result volume with the number of Tweets generated for ‘Vauxhall’ on the 1st of May 2010. Vauxhall was chosen as it has not had any significant news or PR issues recently and therefore should represent fairly normal brand-mention volumes.
The result resoundingly shows that the volume of Blog posts for Vauxhall are significantly higher than Twitter; for which the majority of Tweets were second-hand car adverts. Just give it a try with your brand and see what sort of results you get, it only takes a few minutes.
Before social media grew in to the machine that it is today, brands developed well-defined systems to get the message they wanted heard to the people who would be talking about them. These methods were typically through liaison with press contacts, press releases or the use of PR agencies.
The internet, especially blogs and forums are often referred to as the wild west; where there are few controls on the content that is created. On top of that most print-based publications now have online readerships that match or even exceed their printed circulation. Unlike the wild west however the internet is relatively transparent and the vast majority of content is freely accessible not only to readers but to brand monitoring systems.
Here are our top 5 reasons:
1. Understand how people feel about you