In our weekly analysis of the Olympic brand's online buzz Coca-Cola has seen itself regain the higher ground this week thanks to well received announcements that they plan to recycle all the plastic bottles from the London 2012 Olympic and Paralympic games.

They estimate that they will recycle 80 million plastic bottles during the course of the Games as part of their pledge to help deliver world’s most sustainable games.

This news was picked up by various influential news papers and environmental sources and spread through social media gaining a strong interest in people interested in environmental or sustainability issues and accounted for approximately 27% of all Coca-Cola’s Olympic related mentions.

You can see the full brand break-down as published in City A.M. below. For more information get in touch or contact our PR agency ENS Ltd.