If you were to think of words that, if mentioned in relation to your brand, regardless of context, would be a cause for concern you would be thinking of words that Repskan's High Risk Keyword Alerts can be used to track and send automatic instant alerts to you and your team.

Examples could be a child services brand being mentioned in the same context as child abuse terms, a football team in the same context as match fixing or a CEO alongside insider trading. The example are endless but for most businesses there will be at least a few words for which you will want to know whenever they are mentioned in context with your brand.

Repskan monitors all publicly published online text for your brand keyword and subsequently analyses these posts to determine sentiment. During this process Repskan also monitors for pre-determined High Risk keywords enabling very fast notification, usually within 1hour of original posting.

Once alerted to the piece of concern it can be manually reviewed by PR professionals, an internal Repskan handler or even by a legal team.