DOW Chemicals rocketed up the rankings this week but for all the wrong reasons. Adidas has picked up strong positive mention over the past week with a range of subject matters.

There has been a warm reception of the news that Adidas have extended their sponsorship deal with the British Olympic Association beyond London 2012 until Rio 2016 and also for the launch of an exclusive edition of trainers to raise funds for British athletes.

There has also been strongly positive mention regarding the Olympic Volunteer uniforms which will be manufactured by Adidas partly due to the fact that the uniforms are to be made from recycled fabric but also just because volunteers are excited to receive them; all boding well for Adidas in the run up to the Olympics.

Detail of the report as published in City A.M below. For more informaiton please get in touch with us, or our PR agents ENS Ltd.