McDonalds enjoys a steady volume of Olympic mention regardless of any specific campaigns or activities targeting online media.

Despite supporting the Olympics for a number of years there is often a degree of cynicism around a McDonald’s, one of the world’s most prolific fast food companies, sponsoring an event which, in part, aims to promote health and fitness.

Over the past month online mentions of McDonald’s have an almost equal split between positive and negative mentions with negative mentions generally pointing out the irony that the Olympics are sponsored by McDonalds along with, to a lesser extent, Cadbury and Coca-Cola.

Recently a mention by the athlete Lolo Jones on twitter to her 35,800 followers suggesting she would eat McDonald’s oatmeal at the Olympic village provided a boost to their positive online mention showing the importance of understanding who your influencers are, or can be, in different areas of your marketing activity.

The full brand report ran for City A.M. can be seen below. For more information please get in touch with us or contact our PR agency ENS Ltd.